TRADE REACH 360

Innovative marketing services for
manufacturers, suppliers & distributers

Effectively target the people that buy your products

  • Increase brand awareness
  • Gain brand equity
  • Increase response to promotions
  • Increase market share

 

Create campaigns precisely alligned with your business goals

Reach Trade Professionals

  • Plumbers
  • Contractors
  • Builders
  • Remodelers
  • Electricians
  • Business Owners & Managers

Digital Display Ads Delivered . . .

  • At Work & at home
  • Anywhere they go online
  • With fast and effective frequency

Audience Segmentation

  • Business Size
  • Employee Count
  • Age, Income, etc.

Location Targeting

Promote local events – target areas where you want to grow market share or promote geo-specific business goals.

CASE HISTORIES

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  • Multi-Channel Trade (B to B) Campaign

    Trade Reach equaled 39% of budget and generated 73% of landing page traffic

     

    Cost per click was 61% less than other media (trade pub ads, trade pub digital ads, PR & Email). Cost for customer conversion was 43% less than other media.

  • National Manufacturer Targeting Trade Professionals

    A large manufacturer wanted to target trade professionals to communicate a promotion for a specific line of tools.

     

    The manufacturer used Trade Reach 360 to launch a digital program to communicate the promotion.

     

    The Trade Reach 360 campaign targeted home builders, contractors, carpenters, roofers, and framers. The campaign delivered a top line ROI of 35x and Trade Reach 360 vastly outperformed previous year sales (which utilized traditional media) by more than 50%.

  • New Plumbing Supply Counter Grand Opening

    Trade Reach 360 generated a 36% response rate to a Grand Opening targeting plumbers & plumbing & HVAC contractors. More than 1 in 3 trade professionals responded by visiting the Grand Opening landing page, yielding an excellent Audience Engagement score of 36%.

     

    Grand Opening sales were over 50% higher than like-market grand openings.

Innovative marketing services

for manufacturers, suppliers

& distributers