News and info
At MontAd we have a passion for marketing. Welcome to the news and information section of our web site. Here you’ll find interesting marketing news, actionable ideas and, of course, our take on the hits, misses and trends in this ever changing business. To sign-up to receive the latest news and information and to read past issues please use the navigation to the left. As always, your feedback is welcome.
Newsletters
Emotion and Value Go Viral
I recently read an article about marketing in the difficult economic environment of 2010. The article talked about how companies were employing value as a messaging tool in much greater numbers this year due to the consumers’ focus on frugality in light of the tough economy. In fact, only about a third of companies said that their branding stressed an emotional element in their ad messages. Most of them stressed value, usually price driven or through some other rational based value message. This occurs in spite of that fact that most marketing professionals understand the importance of an emotional connection with their customers. The fact that emotion has value is not disputed, but emotional marketing can take time to work while a quick value message can ring the register fast. read more…
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